Global Brand Forum 2010

Conference

Tuesday 7 September 2010, 08:45-18:15
Cass Business School, 106 Bunhill Row, London EC1Y 8TZ
Room: Auditorium
Registration: 08:45 AM-09:30 AM 

Sorry, this event has already taken place.

We are delighted to invite you to this year's Global Brand Foum. Network with fellow marketing professionals, meet GMN Faculty, Council and Partners, listen to the latest best practices and insights in brand strategy from leading experts.

Speaker(s)

See programme below.

Description

We are delighted to invite you to this year's Global Brand Forum. Network with fellow marketing professionals, meet GMN Faculty, Council and Partners, listen to the latest best practices and insights in brand strategy from leading experts.

The experts include
Steve Cheliotis, Chief Executive, The Centre for Brand Analysis,
Leslie de Chernatony, Professor of Brand Marketing, Universitą della Svizzera italiana, Lugano,
Muditha Cooray, MBA Programme Director, University of Hertfordshire Business School,
Rikke Duus, Senior Lecture in Marketing, University of Hertfordshire Business School,
David Haigh - CEO, Brand Finance,
Ardi Kolah, CEO, Guru in a Bottle,
Sean McAuliffe, Head of Licensing, The Football Association,
David Moody- Freedman International,
Dr Markus Pfeiffer- Managing Director, Vivaldi Partners,
Crispin Reed, Managing Director, Brandhouse,
Damon Segal, CEO, Emotio Design Group,
Bob Shaw - CEO, Value Based Marketing Forum,
David Moody, Freedman International,
Professor Michael Solomon - Director, Centre for Consumer Research, St Joseph’s University (USA)
Jonathan Wilson, Senior Lecturer in Marketing, University of Greenwich
David King - Marketing Director, Berry Bros & Rudd

The themes include

  • how brands can start conversations
  • building optimism inot your brands
  • building brands in social media
  • the value drivers of brands as the world emerges from recession
  • an insight into Halal and Islamic branding
  • evaluating consumer preference through brand mindspace
  • creating value for the customer in a digital world
  • leveraging global sport properties to enhance your brand
  • giving corporate social responsibility a sporting chance
  • integrating your online and offline brand strategy
  • adapting campaigns for global consumption

    Become accredited as a Global Marketing Network Professional Marketer and pick up a complimentary copy of the latest edition of Superbrands (worth £45).

    How to book?

    To book please contact Sushma Patel, below. Please note that there is a fee of £25.00+vat to cover refreshments and lunch.