Caroline Wiertz

Professor of Marketing and Associate Dean for Entrepreneurship
MSc in International Business and PhD in Marketing (University of Maastricht; The Netherlands)
Faculty of Management
photograph of Caroline Wiertz


Caroline is a Professor of Marketing, the Head of the Marketing Group, and Associate Dean for Entrepreneurship at Cass Business School.

Caroline’s main research interests lie in the areas of consumer research and new media marketing. She has published in leading academic journals, such as the Journal of Consumer Research, the Journal of the Academy of Marketing Science, the Journal of Service Research, the International Journal of Research in Marketing, the Journal of Interactive Marketing, Psychology & Marketing, and Organization Studies. Her articles have been nominated for and won a number of best paper awards. Caroline is a member of the Editorial Review Board of the Journal of Interactive Marketing and Journal of Business Research and regularly reviews for a number of other journals.

Caroline teaches Marketing on the MSc in Marketing Strategy & Innovation and the Executive MBA. Over the years, she has won many awards for excellence and innovation in teaching and curriculum development.

Caroline is passionate about the tech start-up world and is the co-founder of City Unrulyversity, a pop-up university in the heart of London's Tech City that delivers free sessions to budding entrepreneurs.

She also volunteers as a Trustee of the St Martin-in-the-Fields Charity and its annual BBC Radio 4 Christmas Appeal, which raises money for the homeless in London and people in need across th UK.

Additional languages

Dutch, French, German


Room number: 4051
Ph: 020-7040 5183