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Dr. Marius Lüdicke is Senior Lecturer at Cass Business School and Privatdozent at the University of Innsbruck. Marius‘ current research explores the dynamics of consumer culture and branding with regards to moralism, conflict, and consumer acculturation.
His work has been published the Journal of Consumer Research, Consumption Markets & Culture, Journal of Macromarketing, Marketing JRM-ZFP, and the Advances in Consumer Research, and has been cited in media such as the NY Times, Huffington Post, and Wired.
Dr. Luedicke teaches Brand Management, Advertising, Cultural Innovation, Interpretive Research Methods, and Digital Marketing. He regularly advises start-up, small, and medium-sized companies in branding strategy and implementation questions.
Video and media material can be found in the section "In the media" below.
Additional languagesFrench (basic level)
Room number: 4039
Ph: 020 7040 8687