Marius Luedicke

Senior Lecturer in Marketing
Consumer Culture, Branding, Cultural Innovation, Moralism, Immigration, Acculturation, Social Conflict
Faculty of Management
photograph of Marius Luedicke

Download CV [pdf]


Dr. Marius K. Luedicke is Senior Lecturer at Cass Business School and Privatdozent at the University of Innsbruck. Dr. Luedicke‘s research explores brands and contemporary consumer cultures with regards to moralism, social conflict, and acculturation.

His work has been published the Journal of Consumer Research, Psychology & Marketing, Consumption Markets & Culture, the Journal of Macromarketing, Marketing JRM, and the Advances in Consumer Research. His studies have been cited in various international media, including the NY Times, Huffington Post, and Wired.

Dr. Luedicke teaches Brand Management, Communication, Cultural Innovation, Interpretive Research Methods, and Digital Marketing. He regularly works with start-up and grown-up companies on developing their branding strategies.

In the Media

Watch Dr. Luedicke comment on the Apple brand from a consumer-brand relationships perspective here.

See him in an Unrulyversity / TechCityInsider interview comment on why branding matters for tech start-ups.

Read Rob Walker's New York Times column "Hummer Love" that discusses Dr. Luedicke's research on "Consumer Identity Work as Moral Protagonism" (co-authored with Craig Thompson and Markus Giesler).

Read Dr. Bill Chameides talk about the Hummer brand and the moral protagonism study at Huffington Post 

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Room number: 4039
Ph: 020 7040 8687